Smart reports spike in Smartphone and Mobile Broadband use

Smart put out a press release saying that smartphone and mobile broadband usage in their network is growing at an unprecedented pace. The report says that the usage of broadband via smartphones doubled this August from just February earlier this year! BlackBerry devices top the list of smartphones used to access mobile broadband with 44% share. Android follows at 27%.

Full release here:

Smart reports spike in Smartphone and Mobile Broadband use

Leading wireless services provider Smart Communications reported today an unprecedented increase in Smartphone and mobile broadband use in their network.

From February to August of this year, smartphone use within the Smart network has doubled while use of its mobile broadband service, Smart Bro, has risen nearly six-fold.

“In just 6 months we have recorded a tremendous increase in data consumption as evidenced by the spikes in usage,” said Smart Chief Wireless Advisor Orlando B. Vea. “If there are still doubts on where the industry is headed, this should put an end to all speculation,” he added.

Blackberry devices continue to account for majority of smartphones usage as it dominates with a 44% share.
Google Android, which recently doubled its presence in the network last May, has a 27% share but is growing on the average at 20% a month.

The figures were based on a snapshot of the devices running in Smart’s network.

Meanwhile, Smart Bro enjoyed phenomenal growth as usage increased 576% during the same period.
Despite this, however, maximum speeds for the Smart Bro Plug It have been increased while the quality of Internet service has improved.

Speed tests conducted by an independent engineering firm showed that Smart Bro bests the competition by as much as 2.29Mbps.

Preparing for the future
In anticipation of such a rise in usage, Smart and parent company the Philippine Long Distance Telephone Company (PLDT) is undergoing a P67 billion network transformation program.
The measures include, among others, the installation of additional fiber optic cables (FOCs) which connect wireless services to base stations, base stations to the core network, and the core network to international gateways.

“Like the fiber that we eat, fiber optic cables are good for the health of the PLDT network,” said Peña. “FOCs help decongest traffic so that data flows smoothly from point A to point B,” added Peña.
By the end of 2011, PLDT and wholly-owned subsidiary Smart Communications, Inc. plan to have over 56,000 kilometers of FOCs installed nationwide.

By the time the round of upgrades end, more than 10,000 additional kilometers are estimated to have been installed.

The same goes with international gateways which send traffic in and out of the country.
To date, PLDT has a total of two landing sites which are located in Nasugbu, Batangas and in La Union. Another is set to be operational next year.

About 80% of all Internet traffic in the Philippines is directed out of the country.

“There is no disputing that PLDT is taking the lead in developing a network that makes possible the deployment of high speed broadband,” said Peña. “In fact, recent speed tests show that we are already well ahead of everyone else.”

Broadband of the future
At PLDT and Smart’s technology experience center named “Jump” located in SM Megamall, the conglomerate showcases the possibilities and promises of the improved network.

The facility is equipped with the latest in wired and wireless connection technologies such as PLDT’s Fiber to the Home which is capable of theoretical speeds of up to 2.5Gbps as well as Smart’s LTE (Long Term Evolution which is capable of reaching speeds of 50-70Mbps.

Here, Filipinos can get a peek of the future of Internet connectivity whenever they please.
Complementing the cutting edge connections are the latest gadgets, many of which are not even available in the market.

The set of futuristic hardware includes the new PLDT Telpad, the HTC Evo 3D, and the Samsung Galaxy Tab 8.9.
To know more about Jump, visit the official Facebook page at or follow Smart Communications at [END]

About Smart
Smart Communications, Inc. (Smart) is the Philippines’ leading wireless services provider with 47.8 million subscribers on its GSM network as of end-June 2011. Smart has built a reputation for innovation, having introduced world-first wireless data services, such as Smart Money, Smart Load, Smart Padala and the Netphone. Smart also offers 3G and HSPA services. Its Smart Link service provides communications to the global maritime industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers a wireless broadband service, Smart BRO, with about 1.5 million subscribers as of end-June 2011. Smart is a wholly-owned subsidiary of the Philippines’ leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit


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